By confining the entirety of the design, sampling and production stages to a central London atelier, E.L.F Zhou London continue to present truly innovative products and maintain a watchful eye on the rigorous process from start to finish. Our small and dedicated team work to continuously re-evaluate the procedure, ensuring avant-garde design, luxury finishings and high quality across all product ranges. In pushing the boundaries of ‘traditional’ production techniques, E.L.F Zhou have developed unique signature finishings and are constantly striving to ensure customers receive exceptional, hand-crafted, novel garments and accessories.

With London as a base, the team are able to source most fabrics, trimmings and hardware locally – helping to keeps material costs down whilst supporting the local economy. By employing local specialist designers and seamstresses, E.L.F Zhou can continue to contribute to the growth of London as one of the largest fashion capitals in the world. One of the biggest benefits relating to in-house production and sampling is its allowance for continuous quality control. The team are able to personally verify the quality of the fabrics (something that is particularly important with natural materials such as leather), choosing to save marked or heavily textured sections for future sampling and test fabrics.